Social media is a powerful tool to grow your brand, reach your ideal audience and increase your revenue. But how to achieve social media success in 2023 with an ever growing amount of companies, brands and influencers trying to do the same?
I have been testing this for my clients through my own company the past 6,5 years, as well as for my brand the past 8 years, since I started my @AuthenticChica social media accounts and this website in May 2015. And I can tell you that it is becoming more challenging every year, as the competition and daily users keep increasing on all social media platforms, especiallly Instagram.
So let’s talk about my secret weapon and how I used Artificial Intelligence to grow my social media accounts to over 220,000 followers combined…Nah, I did that all on my own, through 8 years of hard work, marketing and branding skills and best practices, developed over the past 25 years. And of course through my passion for social media and content creation:P
But I can not deny that it can be very time-consuming! And with millions of users and brands sharing content every day, it's increasingly hard to stand out and attract the attention of your ideal customer to generate real social media succes.
How to use AI tips as your secret weapon for social media success in 2023
Luckily the online landscape continues to evolve, providing many ways to create more efficiency and stay on top, if you keep up with developments and use the right tools.
And that’s where AI comes in, because 2023 is the year of one of the biggest changes in online marketing and especially content creation, which should definitely be used to your advantage!
I must admit that, as a marketeer, I find it scary, challenging but also exciting, and try to embrace these new tools as much as possible, while still keeping things authentic.
That’s why I’m testing different AI tools and with it, generated some helpful tips for social media succes in 2023, which I'm happy to share with you. Can't wait to hear what you think of them!
How to use Artificial Intelligence for content creation & your business
AI can be used for content creation in various ways, such as:
Using AI-powered tools to generate personalized and engaging content for social media platforms.
Automating content curation processes to save time and resources.
Optimizing content distribution by analyzing user behavior and preferences.
And by taking advantage of the AI chat function to create blog content about specific subjects, give focused tips, optimize text for SEO and generate captivating titles.
And that’s exactly what I did here, to test the quality and experience the value of AI for my business and this website.
I used AI-generated tips to create this blog with strategies on how stand out on social media in 2023. The result is, in my opinion, surprisingly in-depth. And even based on the latest trends, best practices and examples of successful brands that masterfully use social media.
5 AI-generated tips for social media success in 2023 tested:
Tip 1: Be Authentic and Transparent
Consumers are increasingly looking for brands that share their values, understand their problems and earn their trust. They don’t want to see generic or misleading messages, but real and honest stories.
To be authentic and transparent on social media, you should:
• Show your brand personality. Use a consistent tone, style and voice that matches your brand identity and audience. Don’t be afraid to add humor, emotion or perspective to your content.
• Share your behind-the-scenes. Give your followers a glimpse into your company culture, your work process, your successes and your challenges. Show who is behind your brand and what drives you.
• Ask for and give feedback. Invite your followers to share their opinion, experience or suggestion about your brand or products. Respond to their comments, messages or mentions. Thank them for their support, solve their problems or refer them to the right resources.
• Show your impact, how you contribute to a better world, whether that’s through sustainability, diversity, philanthropy or something else. Share your mission, vision and values. Show the results of your actions and the stories of the people you help.
An example of a brand that is authentic and transparent on social media is Patagonia, known for its environmental activism and ethical business practices.
It regularly shares content that showcases its values, such as its campaigns against climate change, its support for local communities, its donations to environmental causes and its efforts to reduce its environmental impact.
Patagonia also encourages its followers to join its movement, by inviting them to sign petitions, join events, share stories or buy responsibly.
By being authentic and transparent on social media, Patagonia builds trust and loyalty with its audience.
On their Instagram account, they not only share beautiful photos of their products and adventures, but also powerful messages about climate change, biodiversity, human rights and more.
They invite their followers to join their campaigns, petitions and events. They also show how they measure and reduce their impact, such as by repairing clothing, donating money or supporting local communities.
Tip 2: Be Creative and Experiment
Social media is a dynamic and competitive landscape, where new features, formats and trends constantly appear.
To stay relevant and interesting for your followers, you should:
• Adapt and innovate. Follow the latest developments and opportunities on social media, such as Reels, Stories, Live, IGTV, Shops and more. Try different types of content that fit your brand goals and audience needs. Measure and evaluate your results and learn from your experiments.
• Differentiate and surprise. Don’t be afraid to do something different or unexpected on social media. Use your creativity, humor, originality or personality to make your content unique and memorable. Spark the curiosity, emotion or action of your followers with your content.
• Inspire and learn. Look at other successful brands or influencers on social media and see what they do well. Get inspired by their ideas, strategies or techniques, but don’t copy them. Learn from their mistakes, successes or feedback and apply them to your own situation.
An example of a brand that is creative and experimental on social media is Netflix. On their Instagram account, they not only share trailers, posters or behind-the-scenes of their shows and movies, but also funny memes, quizzes, polls, challenges, filters and more.
They use all the Instagram features to diversify and optimize their content. They also tap into the current events, pop culture or interests of their followers to make their content relevant and engaging.
Tip 3: Be Valuable and Helpful
Consumers are also looking for brands that can offer them something that makes their life better, easier or more fun. They don’t want to see irrelevant or annoying messages, but useful and informative content.
To be valuable and helpful on social media, you should:
• Know and understand your audience. Do research on your audience and find out who they are, what they want, what they need, what they like, what they dislike and what they are looking for. Use tools like Instagram Insights or Google Analytics to collect and analyze your audience data.
• Communicate your value proposition. Let your followers know what your brand or products can do for them. How do you solve their problems? How do you fulfill their desires? How do you improve their situation? Use your bio, your captions, your stories or your ads to convey your value proposition clearly and persuasively.
• Create and share valuable content. Create content that helps, informs, educates or entertains your followers. Share tips, advice, tutorials, reviews, testimonials, case studies or other types of content that are relevant for your niche and audience. Use different formats to make your content appealing and accessible.
An example of a brand that is valuable and helpful on social media is HubSpot, a software company that focuses on marketing, sales and service.
On their Instagram account, they not only share promotions or updates about their products, but also educational content about various topics related to their industry. They share infographics, videos, podcasts, blogs, e-books or webinars.
Tip 4: Be Social and Interactive
Social media is about building relationships, creating communities and stimulating conversations. You don’t want to just broadcast, but also receive. You don’t want to just talk, but also listen.
To be social and interactive on social media, you should:
• Engage and reward your followers. Invite your followers to participate in your content by asking questions, creating polls, organizing contests or starting challenges. Thank your followers for their support, acknowledge their contributions or surprise them with rewards or incentives.
• Build and maintain your relationships. Respond to the comments, messages or mentions of your followers. Start a conversation, give an answer, give feedback or give advice. Follow, like or comment on the content of other brands or influencers that are relevant for your niche or audience.
• Create and promote your collaborations and partnerships. Collaborate with other brands or influencers that have a similar or complementary audience as you. Create joint content, do a takeover, organize a live session or start a campaign. Share your collaborations or partnerships with your followers and tag the involved parties.
An example of a brand that is social and interactive on social media is Starbucks, known for its customer-centricity and loyalty.
On their Instagram account, they not only share photos or videos of their products or stores, but also user-generated content, customer stories, employee spotlights, social initiatives and more.
They engage their followers by asking questions, making quizzes, sharing recipes or feedback. They also respond to the comments or messages of their followers and show their appreciation or humor.
Tip 5: Be Consistent and Professional
The last, yet very important way to stand out on social media. Consistency and professionalism are essential for building a strong brand image, increasing your credibility and strengthening your reputation. You want your followers to know what to expect from you and that they can rely on you.
To be consistent and professional on social media, you should:
• Follow and apply your brand guidelines. Use a consistent visual identity, tone, voice and message that matches your brand identity and audience. Use a tool like Canva or Adobe Spark to design and edit your content according to your brand guidelines.
• Create and use your content calendar. Plan your content in advance and ensure a good mix of content types, topics and goals. Use a tool like Later or Buffer to schedule and publish your content at the best times for your followers.
• Do your quality check and improve. Check your content before you publish it for errors, inconsistencies or issues. Use a tool like Hemingway Editor or Grammarly to check and improve your content on grammar, spelling, readability or SEO.
• Measure and optimize your results. Track your performance on social media and see how your content performs on areas like reach, engagement, traffic or conversion. Use a tool like Later or Socialinsider to collect and analyze your data. Learn from your results and adjust your strategy to achieve your goals.
An example of a brand that is consistent and professional on social media is Airbnb. On their Instagram account, they not only share beautiful photos or videos of their destinations or accommodations, but also inspiring stories, useful tips, relevant updates and more.
They use a consistent visual style, tone and message that matches their brand identity and audience. They plan their content in advance and publish regularly. They check their content for quality and optimize their content for SEO.
Social media is a great tool to grow your brand, reach your ideal customer and increase your revenue. But to do that, you need to stand out from the crowd and attract the attention of your audience.
In this blog post, AI has given us 5 tips how to upgrade a social media strategy in 2023, in summary by:
Being authentic and transparent
Being creative and experimental
Being valuable and helpful
Being social and interactive
Being consistent and professional
If you apply these tips, you will surely generate better results on social media.
What do you think of these AI-generated tips and can you use them to your advantage? I found them surprisingly accurate and extensive, with good examples and truly think that AI can be used as a secret weapon, when applied correctly.
But I also have many more social media and business tips on my website, all written myself and based on my own experiences, which you can find on this page: Social-Media-Tips
And if you prefer customized advice and a more personal and authentic approach on how to use social media to grow your business, feel free to send me a DM on Instagram or get in touch with me via email@example.com.
Can't wait to hear what you think of this AI-generated blogpost and if you liked these social media tips, as a secret weapon for your online success in 2023! If so, do share it with your friends, leave a comment, or connect with me though social media. Always love to hear from you!