‘Naomi has worked with us already for 6 months and has visited several of our hotels.

Her content and engagement helps extend the reach of our brands beyond the usual channels. She is very professional and her passion for travel is evident in her work.

Our hotels have loved hosting her!’

Digital Marketing Manager Hilton Hotels

Work With Me

As a lifestyle & travel blogger I love to write about my travel experiences, favourite products and brands and share my personal pictures and tips on this website and social media accounts.

Next to that I am a content creator, online marketeer and PR/social media manager and work as a freelancer for my own company:

Authentic Chic Travel and Lifestyle – PR & Marketing

With this company I help translate products and brands online through campaigns & social media:

  • In a unique way that characterizes you

  • Which will make you stand out from the crowd through personalization

  • Reach the right target group now and evolve into the new media landscape to reach future generations 

  • And generate conversions through high engagement and real interaction


  • Social media set up, analysis, take-overs, account management, consultancy, influencer projects, selection and coaching

  • Social media & Instagram Marketing in house masterclasses, workshops and public speaking seminars

  • Brand/hotel/product promotion & give away campaigns

  • Visual storytelling on social media

  • Copywriting and content creation for websites and social media

  • Product, destination and hotel reviews

  • Testing of, and feedback on your products, facilities and/or website

  • Organizing exposure events and influencer campaigns

  • Mediating in native blog advertisement, custom-made video productions,  animations, drone shots, vlogs, and VR experiences



  • I'm a certified Online Marketeer & Social Media Expert specialized in personalization

  • I have proven to generate high engagement & conversions, especially on Instagram, the most important social media platform internationally

  • I am original, honest & authentic (use custom-made content)

  • Versatile, dedicated & a strong concept thinker

  • With good analytical skills, creativity & commercialism combined in 1 person

  • And I'm always driven, enthusiastic and pro-active

I am specialized in social media and strongly believe in the power of Instagram. Therefore I also share social media tips on this site to help others have more fun with it and advise them how to set up and grow their accounts through my experiences and lessons learnt over the past years!

You can find me on the following platforms already:

InstagramFacebookPinterestLinkedInBloglovin and Stumbleupon

I hope my social media tips will help you grow, but of course the secret to success is also the right implementation of these tips and working with a clear concept in mind.


If you need more help with developing your concept, finding your niche and target group, setting up your account correctly and implementing these tips, then take a look at my workshops in which I can help you with this in a small group with more guidance and 1 on 1 advice for your account:



Or come with my on an Instagram and photography focused girls only city trip:



And you can always contact me directly by mail:




Since I created my website in June 2015 I had the honour to write for several other sites already, either through collabs, interviews, but also through several guest blog posts. And I have done various social media campaigns, competitions, Instagram take-overs and consultancy for different hotels and brands to help them grow their social media accounts.

A few of the partners I have worked with already

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Brand, hotel, destination and company collaborations

  • Social media collaboration with GpsMyCity, Happy Socks and A World Walker,

  • Blog and social media collaboration with Sunny Cars promoting their car rental services,

  • Newcastle Gateshead and Northumberland tourist board trip review in collaboration with DFDS seaways,

  • Innovation Norway tourist board trip review, 

  • A variety of collabs with DJI, Kamera-Express, Nikon, Peugeot, Allianz Travel US, INSDR travel, Kameleon Rose, Les Icones, WeAreGarcia, Goldbergh, Bjorn Borg, LaDress, LingaDore, Desenio, Nudeite Parfum, Aria Travel Kit, Carry on Watson, Verao Sandals, Shorecotton, Kapten and Son, Diffeyewear, Sudio, Route 508, Lo and Sons, Flaske, Violet Hamden, Lesara, Ana Alcazar, Lollys Laundry, NA-KD Fashion, Kalita, Paisie, Her Story, Goldbergh and River Island Fashion,

  • Online marketing campaigns and South Africa trip with 333travel,

  • Croatia tourist board destination review and Sunny Cars collab,

  • Hotel reviews of several 4 and 5* hotels all around the world and ambassador for the Bilderberg Hotel chain and Hilton Hotel group in Europe.

  • Press trip to Lesvos and Cork, Ireland with Zoover,

  • Several hotel and social media collabs as an ambassador for Banyan Tree and Angsana resorts on the Maldives,

  • Croatia trip and collaboration with the tourism board, Sunny Cars and Interhome,

  • Public Speaker about Instagram Marketing at the Blogger Event: Blogger by Nature,

  • Presstrip to the Alentejo region in Portugal in collaboration with the tourist board and 3 authentic 5 star boutique hotels,

  • Luxury boutique hotel and destination review for Madeira and Sé Boutique Hotel in Funchal,

  • Hotel reviews for 9 unique 5* star luxury villa and resort properties on Bali,

  • Collaborations with over 18 tourism boards so far with recent press trips to South Tyrol, Istria, Czech Republic, Benidorm and Greece. 

  • Online promotion for Bohemian Switzerland with Northern Hikes,

  • Instagram take-overs for several hotels, @Antwerpen and @VisitCzechRepublic_nl

  • France tourism board collaboration with Peugeot, and 7 luxury hotels in the Burgundy, Drome and Provence region,

  • Several Instagram take-overs for @allianztravelus

  • 28 Instagram Marketing and content creation group workshops and 18 private Instagram Marketing masterclasses for different freelancers, companies and brands in the Netherlands so far,

  • Social media account management, and consultancy for LaDress, SisterSpoint, Ichi, and several fashion agencies,

  • Social media management, take-over, consultancy, influencer selection and PR coaching for Garcia Jeans,

  • Instagram consultancy, influencer selection and Instagram management for Goldbergh fashion,

  • Facebook management for Mevrouw de Aankoopmakelaar,

  • Organized a consultancy and Instagram themed girlstrip to Lisbon for 6 freelancers,

  • Presstrip to Belfast for the Irish tourism board,

  • Presstrip to France and Paris, in collab with Peugeot, including a give away competition for Atout France,

  • Private consults for several freelancers,

  • Hello Hungary trip campaign,

  • Presstrip to The French Alps for Atout France and France Montagnes,

  • Set up, managed and hosted an influencer trip campaign with 3 fellow influencers, a private photographer and 4 Dutch brands for Dominican Republic tourismboard,

  • Take-over and give away campaign for @GoDomRepBenelux,

  • Ireland tourism board collabs for Dublin and Causeway coastal road trip,

  • Formentera tourism board presstrip,

  • Aruba tourism board presstrip,

  • Presstrip to Southern Sweden for Skane tourismboard,

  • Road trip collab with Peugeot and Atout France to NW-France,

  • Instagram take-over for @ierlandtoerisme and @aruba.nl,

  • Content creation & social media account management for Personal Touch Travel,

  • International influencer management, content creation,  and social media account management for Bamboom.

Collabs still coming up

  • Influencer campaign and presstrip for Visit Greece,

  • Presstrip to the Algarve with Visit Portugal,

  • Several collabs with Peugeot and Atout France,

  • Various brand collaborations,

  • Setting up another influencer-brand trip campaign for Dominican Republic tourismboard for 2020,

  • Social media set ups, account management, Instagram take-overs and consultancy for a variety of companies.


Editorial collaborations

Since July 2017 I became an editor for a Dutch Lifestyle website with 50K unique monthly visitors, for which I write monthly articles about Lifestyle, Travel and Social Media:




For Daily Cappuccino I have written the following articles in Dutch:





Since October 2015 I have also been an official partner for 2 international websites with  a permanent position as luxury blogger and travel expert in their team for

2020Adventures.com, a website for which I designed customized trips including activities, as a travel expert for Europe and S.E.Asia.

And I was part of the international bloggers team of an international luxury website European Life Magazine until October 2016. An online magazine that focuses on international professionals from new upcoming markets such as Russia, China and India:

EuropeanLife Magazine bloggers


For European Life Magazine I have written the following articles:


ELM-Secrets of Paris

ELM-Top 5 European city sights & shopping hotspots

ELM-Berlin Christmas shopping

ELM-Amsterdam canals and Light Festival

ELM-Antwerp’s top 5 luxury fashion and interior shops


Stylish Travel Tips:

For this stylish travel site I have written a review about the many shopping hotspots in the popular city and capital of the Netherlands, Amsterdam:

Shopping hotspots Amsterdam

Food & Flipflops:

A Dutch website about food, lifestyle, hotspots and travel favourites around the world on which I was featured in an article interviewing me about my travelling favourites and life experiences:


Reis om de wereld met Naomi Louwerens


With this succesful and fresh website I did a collaboration travel review about our top 10 European cities to visit. We divided the top 10 over both websites and wrote a guest post about our common favourite city Amsterdam on each others website:

Our favorite cities to travel in Europe

Chapter Travel:

A beautiful website about travel and everything travel related on which I was featured in an article interviewing me about my personal travelling experiences:

Traveler of the month March

The Global Creator:

On this website about travel, beauty and lifestyle I was featured in an article interviewing me about my travel experiences, website and lifestyle:

A global creator Naomi of Authentic Chica

Carry on Watson:

For this suitcase brand I was interviewed about my life and business related to travel and living the dream:

Living the dream

Indulge Magazine Maldives

For this new website and Influencer Agency focused on the Maldives I wrote a luxury hotel review about my favourite island resort:


And much more to come….

For more information about collaborations, social media advice, workshops, seminars, campaigns or guest blog posts, or if you want to receive my media kit you can always contact me directly by mail:


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